Wakamann: A Digital Transformation Success Story
The Challenge
Wakamann started as a diversified business offering tech services, agriculture, import/export, and grocery retail. However, with all services listed on a single website, customers were confused, and the brand lacked clarity.
The company struggled with:
- Low online engagement – Visitors couldn't easily find the services they needed.
- Poor conversion rates – Customers interested in one service were distracted by unrelated offerings.
- Weak brand identity – Wakamann was perceived as a general business rather than an expert in any field.
The Solution
Following the recommended structure, Wakamann implemented a comprehensive digital transformation strategy:
1. A Unified Main Website
- Clear navigation directing users to specialized subdomains.
- A professional showcase of all business arms with a strong brand message.
- A central blog featuring success stories across all sectors.
2. Specialized Subdomains for Each Business Unit
Became a hub for IT clients, increasing B2B inquiries by 40%.
Attracted farmers and agribusinesses, leading to a 25% rise in crop sales.
Streamlined import/export inquiries, securing three new international partnerships.
Online grocery sales grew by 60% due to a dedicated, user-friendly store.
3. Integrated Marketing & CRM
- A unified customer database helped track leads across all sectors.
- Targeted ads improved ROI and engagement rates.
The Results
Within 12 months, Wakamann experienced:
Increase in Traffic
With higher engagement per subdomain and lower bounce rates.
More Qualified Leads
Due to better audience segmentation and targeting.
Brand Authority
Clients now see Wakamann as experts in each field.
Revenue Growth
From cross-selling opportunities between business units.
Key Takeaway
By structuring its online presence strategically, Wakamann transformed from a confusing multi-service business into a powerful, well-organized brand dominating multiple industries.